DBA: Hyperloop Brief

DBA came in to brief us on the Hyperloop a high-speed ground transport system. The brain child of Paypal and Space X founder Elon Musk. It's currently under development by ULCA and other tech companies and has the capacity to be built in a decade.

Our job was to create an identity for the project. The fifth mode of transport, that would revolutionise travel. Making a journey from LA to San Fransisco, a 380 mile journey, only take 20 minutes.