At this stage the text read well, but the design overall felt unfinished. I looked to relate the design more to my own personality and interests. For an image, I began to look at retro shapes in gaming. I owe gaming a lot. It is the catalyst for my love of the creative field.
The pixel art idea I pulled from having worked on a previous brief in which I used video game items to create a repeat pattern for wallpaper. Taking from the shape of an arrow, I paired it with the hand rendered text. I experimented with various layouts and sizes, included seeing the design in monochrome as to allow for cheaper, easier printing.
The colour chosen is one I frequently use. Being an active disliker of pink. Colours I have often used are closer to peach. The design would work in a variety of colours. Against the white, it would not affect legibility in any way. There is no reason why there must be on set colour, throughout all design, beside for personal preference of consistency.
The imaged arrow and text can work either alone or together. The arrow works well in smaller spaces as a signature or logo. The type within the shape works as a complete piece with various uses (letter headers, main business cards etc.
I then went out creating a text that flows well with the logo. I chose the second option TW Century.
Overall I am satisfied with the design. I am open to see it evolve over time, as I grow as a designer.
