Manifesto

Taking Care Of Business
Studio Brief 2
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MANIFESTO: FIRST DRAFT

• We are not afraid to try new things to produce uniquely crafted work.
• People are the most important part of our practice, both in terms of one another in the studio and our clients. We know that working well together is what makes great work, that is why constant collaboration is our aim as a studio.
• We are always open to new challenges and are constantly seeking to increase our knowledge, experience and skills through unusual projects, so ask us anything and we will give it a go!
• Creativity can be wild and unexpected at times, so we do our best to make an organised environment in which creativity can be used to its greatest advantage.
• Here at Bracket we are not held back by trends and styles, but make each project with a strong foundation of conceptual understanding, so that your message is communicated as effectively as possible.
• We work with our clients, rather than for them, with a focus on close communication from the start, to create work that both the client and their audience love.
• We foster this relationship between ourselves and our clients through creative exercises and art therapy, so that our clients understand the work that we do and what they are getting for their money.
• We are a relatively small studio so we like to focus on a few projects at any one time, so that our ideals of quality not quantity pass through into our work.
• We sweat the details so you don't have to: we care about the small things so that the big things work.
• We consider the consequences of each of our designs and use ethical consideration to try and improve the world with our work, and not simply feed a consumer beast.We are Bracket, and we want to support your creative venture, no matter how big or how small. We want to foster collaboration, communication and creativity. so, let's make this work.

MANIFESTO: SECOND DRAFT
EDITS

We are [Bracket], and we want to support your creative venture, no matter how big or how small. We want to foster collaboration, communication and creativity. so, let's make this work.

• We are not afraid to try new things to produce uniquely crafted work.
• People are the most important part of our practice, both in terms of each other and you. We know that working well together is what makes great work, that is why constant collaboration is our aim as a studio.
• We are always open to new challenges and are constantly seeking to increase our knowledge, experience and skills through unusual projects, so ask us anything and we will give it a go!
• Here at [Bracket] we are not confined by trends and styles, but make each project with a strong foundation of conceptual understanding, so that your message is communicated as effectively as possible.
• We work with you, rather than for you, with a focus on close communication from the start, to create work that both you and your audience love.
• We take great pride in the relationship we'll have with you, our client, by completely involving you in our creative process, so that you understand the work we do and what you're getting for their money.
• We are a relatively small studio which allows us to have full control of what we create. We like to focus on quality rather than quantity.
• We sweat the details so you don't have to: we care about the small things so that the big things work.
• We consider the consequences of each of our designs and use ethical consideration to try and improve the world with our work, and not simply feed a 'consumer beast'.

MANIFESTO: FINAL/SIMPLIFIED DRAFT
EDITS

We are [Bracket], and we want to support your creative venture, no matter how big or how small. We want to foster collaboration, communication and creativity. So, let's make this work.

• We are not afraid to try new things to produce uniquely crafted work.
• Our practice is people, we know how to work with each other and our clients. Collaborating well together constantly is what makes great work.
• We are always open to new challenges and are constantly seeking to increase our knowledge, experience and skills through tackling the unexpected.
• Here at [Bracket] we are not held back by trends and styles, but make each project with a strong foundation of conceptual understanding, so that your message is communicated as effectively as possible.
• We work with you, rather than for you. We focus on close communication from the start, to create work that both you and your audience love.
• We take great pride in the relationship we'll have with you, our client, by completely involving you in our creative process, so that you understand the value of the work you're paying for.
• We don't like showing you the door when we're done. We aim to set up a relationship with our client network that lasts.
• We are a relatively small studio which allows us to have full control of what we create. We like to focus on quality rather than quantity.
• We sweat the details so you don't have to: we care about the small things so that the big things work.
• We consider the consequences of each of our designs and use ethical consideration to try and improve the world with our work, and not simply feed a consumer beast.

Conclusion

We continually edited the manifesto to make sure we had the right tone. We passed it through three group members to make sure that it read well and that all words and connotations were scrutinised. E.g point like; 

'Creativity can be wild and unexpected at times, so we do our best to make an organised environment in which creativity can be used to its greatest advantage.' 

To me, it suggested we are naturally 'unorganized' and 'messy'. By not mentioning it would leave the client to assume that organisation is a given. It shouldn't be something that is explained or told, It should be an automatic.
Other things like changing 'our clients' to 'you' were a given. The target audience for our manifesto, our website, will be clients and those looking to work with you. Changing the pronoun made it more personable, which is the feel we are aiming for as a studio.