Brief One: Personal Branding and Promotion

Studio Brief 1 - Personal Branding and Promotion

Module ID:	OUGD602	Module Brief:	Click Here
Module Leader:	Amber Smith	Module Deadline:	Monday 23/05/2016, 14.00-16:00
Brief Deadline:	Friday 23/05/2016	Outcomes Assessed:	6B2, 6C2, 6D2

Studio Brief

Produce a range of self promotional material for delivery through print and/or electronic media as appropriate to your individual professional and design practice. To include: Print based portfolio  Appropriate online presence (may include social media) Self promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.) Research, development and evaluation  of your personal design collateral should be evidence through ongoing documentation and evaluation to your PPP blog.

Background / Considerations

You may be good, you may be the best and you might be exactly what the world is looking for, but you need to tel the world you exist. Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions ... What do you want/need to say about yourself?  What makes you "YOU" and how do you communicate this? Who is your audience? What do they expect to see and what do they want to see it? What are they looking for? Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)

Mandatory Requirements

All blog posts should be organised and labelled as outlined in the briefing and e-studio.

Deliverables

Print based promotional material appropriate to your ambitions/intentions An accessible/functioning online presence Any other material appropriate to your individual design practice Ongoing engagement with PPP blog